Beyond Design

Event Brand Implementation, Installation & Photography

There are many opportunities where Erica has been blessed to experience unique creative spaces, and she’s on a journey to understand what it takes to build them. This has inspired and enabled her to work beyond her computer desk, and dive into hands-on live events within her community. She is no stranger to working hard and diligently stepping up beyond the daily grind of graphic designing. Highlighted here are some events she has freelanced, designed, provided art direction, photography services, or either volunteered onsite. Among certain experiential events, Erica has worked as a host assistant in addition to being the designer with the organizations and committees shown below. Further adding to her extracurriculars, she has performed other duties including promotional kit assembly, retail merchandising services, as well as setup installations. Most of the events launched consisted of partnerships ranging from major and emerging tech brands, global video game competitions, festivals, award shows, city education system initiatives, and national design industry organizations.

Dreamhack Video Game Convention and eSports Tournament: Event Installation, Giveaway Promo Packaging, and Brand Merchandising Store

Global eSports tournament and world's largest computer gaming convention according to the Guinness Book of World Records. Original photos are from Erica volunteering with event setup and organizing with the Dreamhack crew, programming leads and merchandising team at the 2018 Atlanta, Georgia four-day event held at the Georgia World Congress Center.

Museum of Design Atlanta (MODA) Exhibit Events and Community Programs

A few highlights during Erica’s time working closely with the MODA team launching temporary exhibits, and putting on the museum’s extended private VIP and public events, youth camps, workshops, fundraisers and galas.

Metro Atlanta Chamber
of Commerce Events

A glimpse into a host of onsite city and regional focused campaign events, award programs, festivals, concerts, and workshops Erica oversaw graphic design and/or photography for while working at the Metro Atlanta Chamber of Commerce and their Atlanta Sports Council division.

AIGA Atlanta Events

The AIGA Atlanta chapter’s Programming Committee consisted of a talented team of designers and strategist along with Erica, creating and hosting a variety of interactive events throughout the metro region. These events purposefully activated and connected the community of Atlanta creatives to a diverse network of industries, initiatives and regional activism.