HxGN LIVE Las Vegas Tech Expo Signage, Wayfinding & Structure Design
Trade Show Design | Event Branding | Onsite Production and Installation Management | Promotional Product Design
Designed, organized and managed creative productions and installations for HxGN LIVE, Hexagon AB’s annual tech conference. It was an enriching opportunity designing the HxGN LIVE experience as it aimed to provide a comprehensive view of the company’s sensory software and autonomous solutions in action. The Las Vegas event gives attendees hands-on, face-to-face access to Hexagon’s latest sensor, software, and autonomous technologies that span across industrial, manufacturing, infrastructure, and mobility applications.
It was pivotal creating spaces highlighting the new refresh brand designs that were seen for the first time company-wide in 2019. This event not only unified the core brand, it also gave each corporate division enough singularity and breathing room to tell their respective stories and display their latest evolutionary tech.
There was careful attention to detail designing custom structural platforms and signage for The Zone, the expo’s 100,000+ square-foot technology exhibit hall, along with media staging and lounge areas, information booths and check-point kiosk stations. Other design contributions include ad campaign and website graphics, along with promotional item designs for conference attendees and Hexagon staff.
