Smonster's Smores Kit Packaging Design
Art Direction | Graphic Design | Illustration | Strategy | Prototype Modeling & Testing | Packaging Design | Copywriting | Video Editing
I participated in the 2012 IoPP 48hr Re-Pack Competition with a great team in Atlanta, Georgia. For this challenge, our team only had 48 hours to hear the objective then fully create and execute our packaging design. We forged S'monsters, a s'mores snack packaging kit that would be fun and environmentally friendly to take along camping trips.
The nostalgia of sitting around the campfire telling scary stories with friends or family was key to the design process. We considered the hassle of packing a box of gram crackers, a bag of jumbo marshmallows, and chocolate bars on a trip. The packaging is designed to contain all three ingredients in a single box for a serving size of four. Three colorful characters were designed to represent three different marshmallow flavors including classic vanilla, strawberry, and mint.
The back of the box tears away not only to reach your yummy ingredients, but when you turn over the flap, you'll find a Mad Libs to help you and friends tell your scary campfire story. To enhance the fun, the empty box becomes a puppet to help you make your S'monster come ALIVE!
Team members: Preston Grubbs, Andy Stewart, Caitlin Dupree, Zach Rossman, & Jessica Ruiz
Awards
2012 IoPP 48hr Re-Pack Award
2012 Dieline Student Packaging Award
