Chef Julia Video Blog
Art Direction | Graphic Design | Logo Design | Branding | Product Staging
The task was to add some flavor and a unique spin to the Bankers Fidelity website and enhance the social media experience for their users. They wanted to highlight more livability content focusing on healthy active lifestyles that includes promoting health conscious eating on their blogs. Their in-house chef, Julia LeRoy was an emerging influencer in the cooking community, and we developed the video blog content focused around her healthy cooking recipes. I designed the logo and worked on the branding for Chef Julia’s cooking show vlogs, and assisted on the video set design and photo shoots in partnership with Cook’s Warehouse.
