BP Fuel Rewards Email Campaign

Art Direction | Graphic Design | Vector Illustration | Storyboard | Concept Strategy

 
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Worked on a variety of email campaigns for Synchrony Financial, and livened things up a bit introducing a more illustrated vector style to prompt more user engagement for BP’s email reward points campaign. After introducing many storyboards and concepts of beautiful green illustrated cities, we settled on a minimal geometric look filled with animated reward signage and a very lively car ride with glowing lights; an amalgam of styles based off of BP’s branded “green glow” aesthetic. What started as a simple monochromatic email series, went on to do big things winning in the Consumer Retail Email category at the 23rd Annual Financial Communications Society (FCS) Portfolio Awards.

Designed by Erica Hines | Animated by Jeff MacDonald

 
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Erica Hines