Hexagon AB Corporate Visual Brand System Design Development & Implementation

Brand Design

Corporate visual brand guidelines and implementation

Updated and refreshed Hexagon’s creative brand resulting from an extensive ideation process that identified the company’s brand personality as “the pragmatic visionary”. Erica designed the enterprise brand ecosystem for all print and digital marketing assets and structured graphic components that reflects the visual manifestation of their core message “empowering an autonomous future” with one-of-a-kind sensory data technology.

Unified Hexagon’s refreshed brand and standards across multi-divisional global offices through managing the new implementation of a shared data asset management (DAM) system and quarterly brand audits. The result allowed Hexagon to strengthen its visual identity and brand narrative.

Designed with purpose and utmost intention, Erica created digital graphic assets, iconography, photography standards, and web components for efficient use within Hexagon’s multidivisional global network of marketing, design, video multimedia, and trade show sales teams. Each component was designed and extensively tested to work responsively across all marketing collateral including enterprise sitecore framework, presentation documents, social media, corporate videos and various technical SaaS systems.

Erica built each custom-designed graphic asset to evoke their refreshed brand tone that included a collection of vector illustrations, image overlays and iconography with step-by-step instructions to aid in consistency and ease of use between company’s divisions. She managed the organizing and distribution of all vector graphic libraries and design guidelines into their respective kit of parts for accessibility on Hexagon’s new digital asset management system.