Metro Atlanta Chamber of Commerce Economic Impact Brochure and Website
Art Direction | Graphic Design | UI | Infographic design | Copywriting | Typography | Photo Retouching
The 2015 MAC Impact report highlights the Metro Atlanta Chamber and the Atlanta Sports Council's collective efforts to advance economic growth, enhance the business climate and the quality of life in the region. The printed brochure and responsive website were created to display key MAC accomplishments, provide investors with an overview of their contribution's impact as well as increase member retention with the Chamber. Took inspiration from various sites in Atlanta and the momentum of the city’s motto of constantly being “on the rise” and created a clean look with geometric shapes, unique color combinations, and directional elements to show movement and engage readers and Chamber members with the MAC/ChooseATL new stats and brand messaging.
Created a universal banner for the Atlanta Sports Council to use in marketing materials that also reflects the multifaceted arena of professional sports covered within metro Atlanta.
