Commemorative Campaign Poster
Art Direction | Graphic Design | Illustration | Infographic design | Content & Data Analysis | Typography | Photo Retouching
Created a commemorative poster-brochure for the final 2014 Metro Atlanta Chairman's Campaign for the Metro Atlanta Chamber of Commerce. Research proved that most investors focused on the ‘by the numbers’ section of past data reports, so it was priority to design the brochure as an infographic with a more minimal approach to telling the campaign story.
Enlarging the typography on data numbers and monetary values allowed viewing the report to be more digestible adding emphasis on mapping the progress and wins of their latest campaign. The brochure design is engineered to not only keep the data information concise, the inside folds out into a commemorative poster. Being the last campaign summary report issued out from the organization, this needed to double as a keepsake for all contributors and investor relations teams. The Atlanta skyline goes full circle here showing a timeline highlighting the work of campaign volunteers and the organization's past 35 years of contributions to both large and small businesses that are thriving in the metro Atlanta region.
